Implementation Model: Mass Benchmarking
TYPE OF UTILITY AND LOCATION
Investor Owned Utility
San Francisco, CA
OPPORTUNITY (BARRIER OR CHALLENGE)
Support Energy Disclosure Policy
Encourage 53,000 whole building owners to benchmark their building and engage in active energy management
PROGRAM START DATE
Freeman, Sullivan & Co.
Energy Performance Benchmarking has gained traction in the State of California through local, state and regulatory energy disclosure initiatives:
- CPUC Decision 11-04-005 mandated PG&E to communicate building energy performance to at least 50,000 non-residential whole building owners by December 31, 2012
- California state law (Assembly Bill 1103) will require buildings > 5,000 ft2 to disclose energy use upon a whole-building financial transaction; this law will be phased in beginning July 1, 2013
- The City of San Francisco requires non-residential buildings > 10,000 ft2 to disclose energy use annually
PG&E leveraged the opportunity to communicate estimated building performance to 53,000 non-residential whole-building owners and also inform owners about new state and local energy disclosure ordinances, make owners aware of the free PG&E services available to support benchmarking activities, engage owners in active energy management, and encourage owners to track their energy usage through Portfolio Manager, EPA’s ENERGY STAR® measurement and tracking tool. This project was also a first step in learning about the whole building stock in the PG&E territory, a critical component in supporting long-term whole building policies and savings programs.
While Portfolio Manager enables a customer-driven approach to benchmarking, the Mass Benchmarking project was a utility-driven approach to energy performance benchmarking, encouraging building owners—who may or may not be PG&E customers—to benchmark their buildings and engage in active energy management.
By linking whole building real estate information with PG&E’s customer database, PG&E developed a commercial building proxy benchmark score (EUI), compared EUI to the average EUI of buildings of the same segment, and graphically communicated this information to building owners in a mailed communication. This communication also served to encourage building owners to use Portfolio Manager to derive their actual benchmark as well as inform them of state and local energy disclosure ordinances that may apply to their building. To PG&E’s knowledge, this is the largest scale benchmarking effort conducted to date, leading to better understanding of their commercial customers and whole building inventory as well as significant insights on benchmarking buildings in the PG&E territory.
Post-analysis of the buildings that received a letter as well as a control group will allow PG&E to understand the savings and engagement impacts of the Mass Benchmarking project and the potential savings impact of energy performance benchmarking. From a national perspective, benchmarking leads to 2.4% annual energy savings according to the ENERGY STAR Portfolio Manager DataTrends Series. PG&E’s Mass Benchmarking project will be a critical component in evaluating the savings impact of energy performance benchmarking in California.
Freeman, Sullivan & Co. (FSC) standardized a PG&E customer demographic database and CoStar real estate database to facilitate the merging of these two databases. This allowed PG&E consumption data for various service accounts to be associated with specific buildings for which the square footage, age, and industry type was known. The FSC team aggregated all available consumption data for a given building and divided it by the building square footage to obtain EUI. This EUI was then compared to the average EUI for buildings in the same segment. Buildings were grouped into segments based on geographic location, industry type, and square footage. Considerable care was taken to ensure that the data used was of sufficient quality to generate reliable EUIs, that the method used to produce EUIs was both efficient and correct, and that the generated EUIs were both externally and internally valid.
Of the approximately 83,000 buildings that were benchmarked through this project, approximately 56,000 received a mailed letter graphically communicating EUI to building owners. This communication also served to encourage building owners to use Portfolio Manager to derive their actual benchmark as well as inform them of state and local energy disclosure ordinances that may apply to their building.
In business since 1984, Freeman, Sullivan & Co. (FSC) is a San Francisco-based energy consulting firm providing strategic policy analysis and analytical support to electric and gas utilities, technology companies, regulators and policy makers. FSC's experience and expertise is focused on the interface between the energy industry and the customers it serves. The company helps utilities, regulators and others understand how markets work, what customers want and need, and how to translate that information into successful strategies, policies and service offerings.
During the past several years, FSC has developed extensive experience in working with the large amounts of customer data being generated by smart meters as they have become commonplace in California. FSC routinely uses this data to complete program evaluations and other analyses for utility clients. The company's intimate familiarity with utility data structures and its understanding of the broader context facing the utility was the main value they brought to the project.
The approximated cost of this project was $250,000. The M&V approach is unavailable at this time.
Three key lessons were identified through the Mass Benchmarking project: