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H&M: Closing Doors to Open Energy Savings (RILA Retail Energy Management Program)

H&M - Closing Doors to Open Savings Guidance

H&M completed this implementation model under the RILA Retail Energy Management Program, determining that closing exterior doors resulted in approximately $10,000 in energy cost savings a year on average per store with no discernable impact on foot traffic, leading to the establishment of a company closed-door policy.

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Solution Type
Implementation Model
BARRIER

Open exterior store doors increase energy costs but are considered a way to encourage customer foot traffic.

SOLUTION

Examine the impacts of open versus closed exterior doors on foot traffic and energy use.

OUTCOME

H&M determined that closing exterior doors results in approximately $10,000 in energy cost savings a year on average per store with no discernible impact on foot traffic, leading to the establishment of a company closed-door policy.

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